The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar

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Author/Contributor(s): Bly, Robert W.
Publisher: Entrepreneur Press
Date: 11/24/2015
Binding: Paperback
Condition: NEW
Robert W. Bly is an independent copywriter and marketing consultant with more than 35 years of experience in B2B and direct response marketing. He has worked with over 100 clients including IBM, AT&T, Embraer Executive Jet, Intuit, Boardroom, Grumman and more. He is the author of 100 books, including The Marketing Plan Handbook (Entrepreneur Press, 2015), and he currently writes regular columns for Target Marketing Magazine and The Direct Response Letter.