Expect the Unexpected or You Won't Find It: A Creativity Tool Based on the Ancient Wisdom of Heraclitus

Author/Contributor(s):	von Oech, Roger
Publisher:	Berrett-Koehler Publishers
Date:	9/2/2002
Binding:	Paperback
Condition:	NEW

Open your mind with the creative enigmas of Heraclitus. These innovation strategies--from "You Can't Step in the Same River Twice" to "Dogs Bark at What They Don't Understand"--are as relevant today as they were 2,500 years ago when this provocative Greek philosopher wrote them.

Roger von Oech breathes fresh life into these ancient ideas to produce a treasury of useful creativity insights including "Appreciate Turbulence," "Practice Forgetting," "Ask a Fool," "See the Obvious," "Connect the Unconnected," "Find a Pattern," "Use What's Not There," and "Reverse Assumptions."

Whether you read it from start to finish as a creativity workbook, or consult it as a daily oracle, Expect the Unexpected or You Won't Find It offers a welcome jolt to the imagination!