Kreativität in Unternehmen: Wie Innovation und Verbesserung tatsächlich entstehen

Author/Contributor(s):	Robinson, Alan G ; Stern, Sam ; Stern, Sam
Publisher:	Berrett-Koehler Publishers
Date:	01/01/1998
Binding:	Paperback
Condition:	NEW

Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallmark, Hewlett-Packard, IBM, Japan Railways East, Kodak, Universal Studios, the United States Forest Service, and enterprises in the USSR - the authors show how improvements and breakthroughs actually happen in organizations.