Coercion: Why We Listen to What "They" Say

Author/Contributor(s):	Rushkoff, Douglas
Publisher:	Riverhead Books
Date:	10/1/2000
Binding:	Paperback
Condition:	NEW

Noted media pundit and author of Playing the Future Douglas Rushkoff gives a devastating critique of the influence techniques behind our culture of rampant consumerism. With a skilled analysis of how experts in the fields of marketing, advertising, retail atmospherics, and hand-selling attempt to take away our ability to make rational decisions, Rushkoff delivers a bracing account of media ecology today, consumerism in America, and why we buy what we buy, helping us recognize when we're being treated like consumers instead of human beings.