Million Dollar Mailings

Author/Contributor(s):	Hatch, Denison
Publisher:	Taylor Trade Publishing
Date:	4/30/1997
Binding:	Hardcover
Condition:	NEW

Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.