The Creativity Choice: The Science of Making Decisions to Turn Ideas Into Action

Author/Contributor(s):	Pringle, Zorana Ivcevic
Publisher:	PublicAffairs
Date:	05/06/2025
Binding:	Hardcover
Condition:	NEW

"The genius myth, the myth of the self-made man, and our idolization of uber-successful individuals have led us to believe that creativity is a trait that you're either born with or without. But according to creativity expert Dr. Zorana Pringle, these messages are nonstarters, and mainstream advice around creativity actually sets us up for failure. Creativity is a decision--not just a trait--that can be developed and practiced at all levels of an organization"--