Brand Islam: The Marketing and Commodification of Piety

Author/Contributor(s):	Shirazi, Faegheh
Publisher:	University of Texas Press
Date:	08/02/2016
Binding:	Paperback
Condition:	NEW

Focusing on the rise of "Brand Islam," this book considers how the highly lucrative marketing of goods and services as "Islamic" or "halal" is reshaping the religious, cultural, and economic lives of Muslim consumers and communities around the globe.