Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights from the 1930s to the 1980s

Department Stores and the Black Freedom Movement: Workers, Consumers, and Civil Rights from the 1930s to the 1980s

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Author/Contributor(s): Parker, Traci
Publisher: University of North Carolina Press
Date: 04/08/2019
Binding: Paperback
Condition: NEW
"Traci Parker examines the movement to racially integrate white-collar work and consumption in American department stores and its neglected role in the mid-twentieth century black freedom movement. Built on the goals, organization, and momentum of the 1930's 'Don't Buy Where You Can't Work' Movement, the department store movement recruited the power of store workers and labor unions, held behind-the-scene meetings with store officials in the postwar era, executed successful lunch counter sit-ins and selective patronage programs in the 1950s and 1960s, and challenged race discrimination in the courts in the 1970s. However, with the conclusion of the Sears, Roebuck, and Co. affirmative action cases, the movement effectively ended in 1981"--