Archetypes in Branding: A Toolkit for Creatives and Strategists

Author/Contributor(s):	Hartwell, Margaret; Chen, Joshua C.
Publisher:	HOW Books
Date:	9/13/2012
Binding:	Spiral
Condition:	NEW

An accessible and real-world approach to brand development that will help you enliven your brand strategy and create resonant and authentic communications.

Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:

- Reveal your brand’s motivations, how it moves in the world, what its trigger points are and why it attracts certain customers
- Forge relationships with the myriad stakeholders that affect your business
- Empower your team to access their creativity and innovate with integrity