The Long Tail (Revised, Updated)

Author/Contributor(s):	Anderson, Chris
Publisher:	Grand Central Publishing
Date:	07/08/2008
Binding:	Paperback
Condition:	NEW

In one of the most important business books since "The Tipping Point," Anderson shows how the future of commerce and culture isn't in hits, or the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.