Death to All Sacred Cows: How Successful Businesses Put the Old Rules Out to Pasture

Author/Contributor(s):	Fraser, Beau
Publisher:	Grand Central Publishing
Date:	03/11/2008
Binding:	Hardcover
Condition:	NEW

Written by advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding to leadership to hiring, no sacred cow is left standing.