Intelligent Business Alliances: How to Profit Using Today's Most Important Strategic Tool

Author/Contributor(s):	Segil, Larraine D.
Publisher:	Crown Currency
Date:	8/3/2002
Binding:	Paperback
Condition:	NEW

Alliances between companies have become a major competitive tool, allowing companies to exploit their complementary. However, many comapnies mishandle their alliances, wasting money, time, and effort. Now, international business consultant Larraine D. Segil shows how to establish and manage profitable alliances. "A breakthrough."--Bestselling business author Ken Blanchard.