Consumer Behavior: Perspectives, Findings and Explanations (2012)

Author/Contributor(s):	O'Shaughnessy, John
Publisher:	Red Globe Press
Date:	12/04/2012
Binding:	Paperback
Condition:	NEW

A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioural concepts.