| Author/Contributor(s): | Samli, A Coskun |
| Publisher: | Praeger |
| Date: | 06/23/1987 |
| Binding: | Hardcover |
| Condition: | NEW |
The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice
This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.