Using Focus Groups in Research

Author/Contributor(s):	Litosseliti, Lia
Publisher:	Continuum
Date:	12/01/2003
Binding:	Paperback
Condition:	NEW

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced