Big Bird and Beyond: The New Media and the Markle Foundation

Author/Contributor(s):	Mitgang, Lee D
Publisher:	Fordham University Press
Date:	01/01/1989
Binding:	Paperback
Condition:	NEW

This work examines the career of Lloyd Morrisett - a television executive who developed the successful children's television programme Sesame Street, with the aim of teaching pre-school children the basics of literacy. His other media and journalistic achievements are also listed.