Communicating When Your Company Is Under Siege (Revised)

Author/Contributor(s):	Pinsdorf, Marion
Publisher:	Fordham University Press
Date:	03/01/1999
Binding:	Hardcover
Condition:	NEW

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell it fast. This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relations during a crisis.