Advertising Diversity: AD Agencies and the Creation of Asian American Consumers

Author/Contributor(s):	Shankar, Shalini
Publisher:	Duke University Press
Date:	04/27/2015
Binding:	Paperback
Condition:	NEW

Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.