Selling Mrs. Consumer: Christine Frederick & the Rise of Household Efficiency

Author/Contributor(s):	Rutherford, Janice Williams
Publisher:	University of Georgia Press
Date:	02/24/2003
Binding:	Paperback
Condition:	NEW

In an effort to reconcile her desire to succeed in the public sphere of modernization and consumerism with the knowledge that most middle-class Americans still held traditional beliefs about gender roles, Frederick fashioned a career for herself that encouraged other women to remain at home.