Kotex, Kleenex, Huggies: Kimberly-Clark and the Consumer Revolution in American Business

Author/Contributor(s):	Heinrich, Thomas
Publisher:	Ohio State University Press
Date:	01/01/2017
Binding:	Paperback
Condition:	NEW

Kotex, Kleenex, Huggies is the riveting story of Kimberly-Clark, a Wisconsin paper company that became a pioneer of personal hygiene products in the twentieth century. In addition to tracing Kimberly-Clark's technology development and product diversification, Heinrich and Batchelor explore momentous changes in consumer behavior and marketing.