Golden Arches East: McDonald's in East Asia

Author/Contributor(s):	Watson, James L
Publisher:	Stanford University Press
Date:	03/13/2006
Binding:	Paperback
Condition:	NEW

For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.