Gonzo Marketing: Winning Through Worst Practices (Revised)

Author/Contributor(s):	Locke, Christopher
Publisher:	Basic Books
Date:	10/17/2002
Binding:	Paperback
Condition:	NEW

Chris Locke, one of the most outspoken and original denizens of Web culture, sounds off against the limitations of traditional "broadcast" marketing and offers an alternative approach to building customer trust and loyalty