Light Strategies For Innovation

Author/Contributor(s):	Zangwill, William I
Publisher:	Free Press
Date:	10/1/1998
Binding:	Paperback
Condition:	NEW

Willard Zangwill’s study of the innovation he addresses world-class practices of leading companies like General Electric, 3M, Canon, and others, providing a multi-step strategy for cultivating new products and development. Zangwill also explains the philosophy behind concurrent engineering, rapid learning cycles, target pricings, and more—in order to influence and promote the innovative process.