The Persona Principle: How to Succeed in Business with Image Marketing

Author/Contributor(s):	Armstrong, Derek; Yu, Kam wai
Publisher:	Touchstone
Date:	5/8/1997
Binding:	Paperback
Condition:	NEW

Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle will teach you the most powerful Image-Marketing secrets of the world's leading enterprises.

Whether you goal is to jump-start an existing business, woo a new and valuable customer, or get your entrepreneurial venture off the ground, The Persona Principle will guide you to the best Persona for success.