The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy

Author/Contributor(s):	Beckerman, Joel
Publisher:	Mariner Books
Date:	10/06/2015
Binding:	Paperback
Condition:	NEW

A sonic branding expert explains how businesses can strategically use music and sound to maximize their impact, revealing the powerful influence of sound on our emotions, opinions, and brand preferences.