| Author/Contributor(s): | Lager, Fred |
| Publisher: | Crown Currency |
| Date: | 5/16/1995 |
| Binding: | Paperback |
| Condition: | NEW |
A former CEO of Ben & Jerry's tells how two '60s holdovers built a single ice cream store into one of America's hottest companies. From modest beginnings--opening their first ice cream shop in a renovated gas station--to entrepreneurial challenges, including their clash with Häagen-Dazs, to becoming a miltimillion dollar company, Lager provides an insightful insider's account of Ben & Jerry's ice cream empire.