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| Author/Contributor(s): |
Palladino, Grace
|
| Publisher: |
Basic Books
|
| Date: |
03/20/1997
|
| Binding: |
Paperback
|
| Condition: |
NEW
|
As a defined entity "teenagers" did not exist prior to the 1940s. But in the 50 years since the last world war, teenagers have reshaped American culture and become a $200 billion consumer group avidly courted by marketers. This first important survey of how the 20th century youth culture was born, made distinct, and accepted as a market examines everything from Andy Hardy and Elvis Presley to SEVENTEEN magazine and MTV. Index. Photos.
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