| Author/Contributor(s): | Levinson, Jay Conrad |
| Publisher: | Harper Business |
| Date: | 6/8/1994 |
| Binding: | Paperback |
| Condition: | NEW |
In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers no-nonsense advice on how to maximize advertising effectiveness. Guerrilla Advertising tells readers how to focus their audience, stay within budgets, polish layout and copy, and adapt tactics to appropriate media.