| Author/Contributor(s): | Franklin, Bob |
| Publisher: | Bloomsbury Academic |
| Date: | 01/30/2004 |
| Binding: | Paperback |
| Condition: | NEW |
Examines the various ways politicians, spin doctors and special advisors from Parliament to local government have become increasingly enthusiastic and effective in their utilization of mass media to present and promote themselves and their policies to the public. This thoroughly revised, updated, and authoritative study of political communication in Britain draws on interviews with journalists and politicians, recent academic studies, and government reports to show how the use of media to inform, shape and manage public discourse has become a crucial, though potentially troublesome component of modern politics.