| Author/Contributor(s): | Kress, Gunther ; Van Leeuwen, Theo |
| Publisher: | Hodder Education Publishers |
| Date: | 09/06/2001 |
| Binding: | Paperback |
| Condition: | NEW |
Multimodal Discourse outlines a new theory of communication for the age of interactive multimedia. Kress and Van Leeuwen show how two kinds of thought processes interact in the design and production of communicative messages: "design thinking" and "production thinking," the kind of thinking which occurs in direct interaction with the materials and media used. This book will be a key text in courses of language, media and communication willing to take on the theoretical challenges posed by multimodality, mulitmedia and multi-skilling, and it provides inspiring theoretical input for courses in interactive multimedia design.