Das Gesamtpaket: Die geheime Geschichte und verborgenen Bedeutungen von Schachteln, Flaschen, Dosen und anderen überzeugenden Behältern

Author/Contributor(s):	Hine, Thomas
Publisher:	Back Bay Books
Date:	08/25/1997
Binding:	Paperback
Condition:	NEW

In this fascinating excursion through popular culture and marketing history, design critic Thomas Hine decodes the secret language of packaging -- and explains the many subtle ways that boxes, bottles, and cans persuade us to spend our hard-earned money. Tracing the art and science of package design from its emergence late last century to today's most instantly recognizable brand images -- the Campbell's soup can, the Coca-Cola bottle, the Marlboro box, and many others -- Hine has written an essential book for students of popular culture, designers, marketers ... and anyone who goes shopping.