When MBAs Rule the Newsroom: How the Marketers and Managers Are Reshaping Today's Media (Revised)

Author/Contributor(s):	Underwood, Doug
Publisher:	Columbia University Press
Date:	11/23/1995
Binding:	Paperback
Condition:	NEW

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.