Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century

Author/Contributor(s):	Jack, Caroline
Publisher:	University of Chicago Press
Date:	10/22/2024
Binding:	Paperback
Condition:	NEW

"Caroline Jack reveals how specifically American capitalism has been created and made to seem inevitable through the propagation of its rhetoric and values in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games-what she calls collectively "economic education media." These items, which found their ways into classrooms and onto the airwaves, promoted a distinctive conservatism under the cloaks of public service and civic education, linking and defining such protean terms as "the American way of life" and "free enterprise." This rhetoric remains dominant-a harbinger of the power of disinformation that so besets us today"--