Voting: A Study of Opinion Formation in a Presidential Campaign (Midway Reprint)

Author/Contributor(s):	Berelson, Bernard R ; Lazarsfeld, Paul F ; McPhee, William N
Publisher:	University of Chicago Press
Date:	06/15/1986
Binding:	Paperback
Condition:	NEW

Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.