Das Handbuch des Markenmanagements

Author/Contributor(s):	Arnold, David
Publisher:	Basic Books
Date:	03/21/1993
Binding:	Hardcover
Condition:	NEW

"The Handbook of Brand Management "is an essential resource for getting the most business from a brand name. Whether you are managing a consumer product or service, or preparing to enter this field, "The Handbook of Brand Management" provides an informative and readable overview of the most useful tactics for today's marketplace.