Beziehungsmarketing: Erfolgreiche Strategien für das Kundenzeitalter

Author/Contributor(s):	McKenna, Regis
Publisher:	Basic Books
Date:	05/21/1993
Binding:	Paperback
Condition:	NEW

The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer. Includes stories, insights, and advice to give readers an edge in today's fiercely competitive climate.