Fad Surfing in the Boardroom: Managing in the Age of Instant Answers

Author/Contributor(s):	Shapiro, Eileen C
Publisher:	Basic Books
Date:	10/07/1996
Binding:	Paperback
Condition:	NEW

Fad Surfing (n): the practice of riding the crest of the latest management panacea and then paddling out again in time to ride the next one; always absorbing for managers and lucrative for consultants; frequently disastrous for organizations.