Behavioural Economics: A Very Short Introduction

Author/Contributor(s):	Baddeley, Michelle
Publisher:	Oxford University Press
Date:	05/01/2017
Binding:	Paperback
Condition:	NEW

Behavioral economics blends insights from economics and psychology to explain how people make everyday decisions. Analyzing the forces that drive everyone's behavior it helps us understand what people are motivated by, our impulse purchases, why we struggle to save, and how supermarkets can manipulate what and how much we buy.