Clarity: Leading with Purpose for Sustained Performance

Author/Contributor(s):	Durand, Rodolphe
Publisher:	Oxford University Press
Date:	10/27/2026
Binding:	Paperback
Condition:	NEW

Most corporate purpose initiatives fail, not from bad intentions but from flawed implementation. This book explains how to overcome this. Drawing on empirical academic studies, the authors introduce the CLARITY framework: seven levers that connect purpose-based leadership to measurable performance gains. Each chapter quantifies expected returns, identifies specific blockers, and provides practical do's and don'ts. CLARITY is equally direct about when purpose backfires, giving leaders an honest, research-grounded approach to making purpose operational.