Uncertainty and Enterprise: Venturing Beyond the Known

Author/Contributor(s):	Bhide, Amar
Publisher:	Oxford University Press
Date:	12/06/2024
Binding:	Hardcover
Condition:	NEW

Where does confidence come from, especially when we attempt something new? How do we justify judgments prone to mistake and disagreement? Drawing on more than thirty years of research, Amar Bhidé cuts through esoteric theories and glib "how-tos" to explain the practical ways we cope with uncertainties. Weaving together forgotten insights from the economist Frank Knight and other great twentieth-century thinkers, Bhidé presents a fresh perspective that sheds light on surprising aspects of entrepreneurship, from why startups and giants coexist to how vividly described possibilities help make the imagined real.