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| Author/Contributor(s): |
Denise, Anika Aldamuy; Espinosa, Leo
|
| Publisher: |
HarperCollins
|
| Date: |
11/3/2020
|
| Binding: |
Hardcover
|
| Condition: |
NEW
|
- Advertising in key school & library media, such as School Library Journal and Booklist
- Pitch interviews and behind-the-book features with influential educators like Roger Sutton/Horn Book, Nerdy Book Club, Seven Impossible Things, and Fuse #8
- Launch and lead promotion at national School & Library conferences, including big booth features and giveaways
- Social media awareness campaign through HarperStacks, the School & Library marketing digital hub
- Explore partnership with REFORMA, the national association to promote library and information services to Latinos and Spanish speakers
- Special state and national award mailing
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