Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

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Author/Contributor(s): Vlasic, Bill; Stertz, Bradley A.
Publisher: Harper Paperbacks
Date: 6/19/2001
Binding: Paperback
Condition: NEW

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.