{"product_id":"9798897010448","title":"Winning with AI Personalization: The Privacy-First Playbook for E-Commerce Growth","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eAnderson, Brian V.\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEntrepreneur Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e2\/24\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003eThe e-commerce personalization industry has sold brands a lie. For years, vendors have promised that every business can replicate the one-to-one experiences of Amazon and Netflix. The reality? Most website visitors are anonymous, privacy regulations have eliminated traditional tracking methods, and the content required for true personalization demands resources most brands simply don't have.\u003cbr\u003e\u003cbr\u003eBrian Anderson, founder of AI-powered commerce platform Nacelle, exposes why 63% of marketing leaders still struggle with personalization despite massive investments. The problem isn't the technology—it's applying retention strategies to acquisition challenges. You can't personalize for people you don't know.\u003cbr\u003e\u003cbr\u003eThis book introduces:\u003cbr\u003e\u003cul\u003e \u003cli\u003ethe Three-Stage Personalization Framework: Strategic Segmentation for anonymous visitors\u003c\/li\u003e \u003cli\u003eProgressive Identification for engaged prospects\u003c\/li\u003e \u003cli\u003eIndividual Personalization for known customers.\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eEach stage employs different tactics matched to different levels of customer identification, all powered by AI that solves the historic content bottleneck.\u003cbr\u003e\u003cbr\u003eThrough detailed case studies and implementation guides, Anderson demonstrates how brands have scaled from $10 million to $120 million by embracing intelligent segmentation over impossible one-to-one approaches. Readers will learn to evaluate AI solutions, avoid vendor hype, build ethical data practices, and measure real ROI through metrics that matter—conversion rate, average order value, and customer lifetime value.\u003cbr\u003e\u003cbr\u003eThe AI commerce revolution is here. This book provides the framework to win it.","brand":"Entrepreneur Books","offers":[{"title":"Default Title","offer_id":48326380650751,"sku":"9798897010448","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9798897010448_s600x595.jpg?v=1777991239","url":"https:\/\/massivebookshop.com\/products\/9798897010448","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}