{"product_id":"9798897010226","title":"The Next Marketing: From Molecule to Mindset","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eJain, Harshit\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eEntrepreneur Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e7\/28\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003cb\u003eIn an era where physicians face overwhelming information overload and cognitive scarcity, traditional marketing approaches are failing.\u003c\/b\u003e Healthcare professionals spend six hours daily navigating digital systems, and many of them feel overwhelmed by promotional content. The solution? Nudges.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Next Marketing\u003c\/i\u003e reveals how behavioral science is transforming pharmaceutical marketing and healthcare delivery. Author Harshit Jain, MD—physician, entrepreneur, and founder of the world's first physician-only programmatic marketing network—demonstrates how subtle, strategically timed interventions can guide clinical decisions without compromising physician autonomy.\u003cbr\u003e\u003cbr\u003eThis groundbreaking book shows you how to:\u003cbr\u003e\u003cul\u003e \u003cli\u003eEmbed nudges within EHR systems and clinical workflows\u003c\/li\u003e \u003cli\u003eReduce physician burnout while improving patient outcomes\u003c\/li\u003e \u003cli\u003eLeverage behavioral economics principles for ethical, compliant engagement\u003c\/li\u003e \u003cli\u003eImplement real-time interventions for affordability, clinical trials, and treatment decisions\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003eFeaturing the Immunity Charm campaign that won India its first Cannes Lions Grand Prix for Good, insights from Cass Sunstein's foundational nudge research, and practical applications from leading healthcare platforms worldwide, this essential guide provides marketers, healthcare leaders, and innovators with a roadmap for creating meaningful impact—one nudge at a time.","brand":"Entrepreneur Books","offers":[{"title":"Default Title","offer_id":48392073904383,"sku":"9798897010226","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9798897010226_s600x595.jpg?v=1776957456","url":"https:\/\/massivebookshop.com\/products\/9798897010226","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}