{"product_id":"9798891886643","title":"Your Team Comes Last: How Conscious Leaders Build Without Burning Out","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHoward, Travis Lee\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAdvantage Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\/13\/2027\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eWhy do so many promising businesses implode even after successful beginnings?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eYour Team Comes Last\u003c\/i\u003e, entrepreneur and attorney Travis Lee Howard challenges conventional startup leadership advice by arguing that most businesses are built in the wrong order. Founders rush to hire teams, chase growth, and scale operations before understanding themselves, their values, and the deeper motivations driving their decisions.\u003cbr\u003e\u003cbr\u003eDrawing from decades of real-world experience across law, consulting, technology, cannabis, staffing, and high-growth entrepreneurial ventures, Howard shares raw lessons from businesses that generated millions in revenue yet still collapsed under pressure. Through stories involving founder burnout, cofounder conflict, investor disputes, emotional reactivity, and leadership failure, he reveals the hidden human dynamics that often determine whether a company survives.\u003cbr\u003e\u003cbr\u003eAt the center of the book is a simple framework: Self. Customer. Machine. Team.\u003cbr\u003e\u003cbr\u003eHoward argues that conscious leadership begins with self-awareness. When founders understand their gifts, emotional patterns, and ideal customer relationships first, they can create healthier business culture, stronger alignment, and more resilient organizations.\u003cbr\u003e\u003cbr\u003eBlending entrepreneurial memoir with leadership psychology and operational insight, \u003ci\u003eYour Team Comes Last\u003c\/i\u003e offers a practical alternative to hustle culture and reactive management. It is written for founders, executives, and entrepreneurs seeking sustainable small business growth without sacrificing their health, relationships, or sense of identity.","brand":"Advantage Books","offers":[{"title":"Default Title","offer_id":49089031012607,"sku":"9798891886643","price":29.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/massivebookshop.com\/products\/9798891886643","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}