{"product_id":"9786073865388","title":"Quantum marketing. Domina la nueva mentalidad para conectar con los consumidores de mañana \/ Quantum Marketing","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eRajamannar, Raja\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eGrijalbo\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\/7\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e«Raja, que es un experto en marketing de vanguardia, no sólo ofrece una visión fascinante del Quinto Paradigma del Marketing, sino que también muestra cómo jugar hábilmente en él y ganar. Es un libro excepcional que marcará un hito en el mundo del marketing.» -—ASHOK VASWANI, director general de Banca de consumo y pagos de Barclays \u003cbr\u003e\u003cbr\u003eRaja Rajamannar\u003c\/b\u003e, \u003cb\u003eChief Marketing \u0026amp; Communications Officer de Mastercard\u003c\/b\u003e, una de las marcas más premiadas y reconocidas a nivel mundial, nos comparte en este libro las \u003cb\u003eestrategias más innovadoras\u003c\/b\u003e y de vanguardiapara navegar los desafíos derivados de la evolución de la \u003cb\u003etecnología\u003c\/b\u003e, la cual ha dado pasos agigantados en las últimas décadas y ha impactado en la forma en la que hacemos \u003cb\u003emarketing en la actualidad\u003c\/b\u003e. Aquí encontrarás las herramientas más visionarias para sumarte a tiempo a la revolución, para que tu \u003cb\u003emarcacomercial\u003c\/b\u003e tenga éxito y asegurarte de que tu empresa o el lugar donde trabajas siga siendo relevante de cara al futuro. \u003cbr\u003e\u003cbr\u003eEn \u003ci\u003e\u003cb\u003eQuantum marketing\u003c\/b\u003e\u003c\/i\u003e los lectores aprenderán a: \u003cbr\u003e\u003cbr\u003eComprender la \u003cb\u003eevolución del marketing\u003c\/b\u003e. \u003cbr\u003e\u003cbr\u003eObtener las mejores tácticas de marketing que se deben seguir en una industria en constante evolución. \u003cbr\u003e\u003cbr\u003eRomper el \u003cb\u003eparadigma mental\u003c\/b\u003e para competir en cualquier empresa.\u003cbr\u003e\u003cbr\u003eConocer a los principales especialistas en marketing de diversas industrias. \u003cbr\u003e\u003cbr\u003e\u003cb\u003eENGLISH DESCRIPTION\u003cbr\u003e\u003cbr\u003eRaja, who is an expert in cutting-edge marketing, not only offers a fascinating insight into the Fifth Paradigm of Marketing but also shows how to play skillfully within it and win. It is an exceptional book that will mark a milestone in the world of marketing.” —ASHOK VASWANI, Chief Executive Officer of Consumer Banking and Payments at Barclays\u003cbr\u003e\u003cbr\u003eRaja Rajamannar, Chief Marketing Officer of Mastercard\u003c\/b\u003e, shares breakthrough, frontier strategies to navigate the challenges that result from today's unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or \u003ci\u003eFifth Paradigm\u003c\/i\u003e, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.\u003cbr\u003e\u003cbr\u003eAs Chief Marketing Officer of Mastercard, one of the world's most recognizable and decorated brands, \u003ci\u003eRaja Rajamannar\u003c\/i\u003e shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.\u003cbr\u003e\u003cbr\u003eIn \u003ci\u003eQuantum Marketing\u003c\/i\u003e, readers will:\u003cbr\u003e\u003cbr\u003eUnderstand the evolution of marketing and how to be at the forefront of future change.\u003cbr\u003e\u003cbr\u003eGet clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. \u003cbr\u003e\u003cbr\u003eAchieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eQuantum Marketing\u003c\/i\u003e is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.","brand":"Grijalbo","offers":[{"title":"Default Title","offer_id":47465289416959,"sku":"9786073865388","price":21.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9786073865388_s600x595.jpg?v=1776096725","url":"https:\/\/massivebookshop.com\/products\/9786073865388","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}