{"product_id":"9781955884860","title":"The Authority Advantage: Building Thought Leadership Focused on Impact Not Ego","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eWitty, Adam D.; Shelton, Rusty\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eForbes Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e5\/16\/2023\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003e\u003ci\u003eBest In Business™\u003c\/i\u003e\u003c\/b\u003e \u003cbr\u003e\u003cbr\u003e As a thought leader, industry expert or business professional, you are driven to make the biggest possible impact in your field.\u003cbr\u003e\u003cbr\u003eBut before you can reach an audience, you must earn their trust.\u003cbr\u003e\u003cbr\u003eUnfortunately, far too many leaders rely on their corporate brand to connect with their target audience, an outdated approach that no longer works with trust in institutions at an all-time low.\u003cbr\u003e\u003cbr\u003eThe good news for leaders who understand this new reality is that although your target audience may hesitate to connect with your corporate brand, they are actively looking to connect with YOU - if you can create an Authority Advantage by positioning yourself as a mission-driven thought leader with something to teach, rather than a professional with something to sell.\u003cbr\u003e\u003cbr\u003eAre you positioned for this new leadership landscape?\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Authority Advantage \u003c\/i\u003egives you the step-by-step blueprint to build thought leadership focused on impact, not ego to accelerate trust within an increasingly skeptical market.\u003cbr\u003e\u003cbr\u003eWithin these pages, you’ll discover the proven tactics for establishing a strong leadership brand \u003ci\u003ebefore\u003c\/i\u003e you meet a potential team member or prospect; how to create leverage via “Authority by Association” to accelerate trust; learn how to create compelling content in all formats; how to use books, speaking engagements and publicity as tools for impact, prestige and profitability; and most importantly, how to create your own MAP (Master Authority Plan) to put all these elements into a top-to-bottom strategy that builds authentic connections. You’ll also hear from recognized thought leaders who reveal what methodologies helped them write their own success stories.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eThe Authority Advantage\u003c\/i\u003e breaks through outdated concepts and superficial personal branding tips to provide an actionable blueprint for real leaders who want to build meaningful thought leadership in today’s landscape. In short, it’s a book you can’t afford \u003ci\u003enot\u003c\/i\u003e to read.","brand":"Forbes Books","offers":[{"title":"Default Title","offer_id":48326319833343,"sku":"9781955884860","price":28.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781955884860_s600x595.jpg?v=1777308868","url":"https:\/\/massivebookshop.com\/products\/9781955884860","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}