{"product_id":"9781645023449","title":"In Search of the Perfect Peach: Why Flavour Holds the Answer to Fixing Our Food System","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eFubini, Franco\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eChelsea Green\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\/27\/2027\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eLet flavour guide our food choices – and lead us to a better food future. \u003ci\u003eIn Search of the Perfect Peach\u003c\/i\u003e shows us how this simple desire can bring about a healthier, tastier and brighter future for our food, the people who produce it and the soil it grows in.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eWINNER OF THE GUILD OF FOOD WRITERS INVESTIGATIVE FOOD WRITER AWARD \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eRadio 4's The Food Programme Book of the Year, chosen by Dan Saladino ‘This book is a passionate rallying call for a change of mindset’ \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eThat first bite of a perfectly ripe peach can be truly transformative – a joyful moment that will stay with you forever. For Franco Fubini, \u003cb\u003efounder and CEO of Natoora\u003c\/b\u003e, this encounter also leads him to realise that flavour is not simply a fleeting, visceral experience but a window into the farmer, a connection to our natural environment and a taste test for our food system. \u003cbr\u003e\u003cbr\u003eWhat makes a great-tasting tomato? Why is scarring on a greengage a good sign? Does ‘eating local’ narrow our priorities to the exclusion of others? In Search of the Perfect Peach follows Franco as he navigates the food system in pursuit of this elusive element. As he takes us from Sicily’s citrus groves to the streets of Mexico City, he shows how we have allowed the wider industry to compromise on more than just flavour. \u003cbr\u003e\u003cbr\u003eFranco’s search for the Greta peach culminates in his own clarity and conviction: by looking to flavour, we can unpick the industrialisation of our food production, restore nutrition and seasonal diversity to our plates and the craft of growing back to our landscapes. And, above all, we can find that perfect peach every summer.","brand":"Chelsea Green","offers":[{"title":"Default Title","offer_id":48986613907711,"sku":"9781645023449","price":22.5,"currency_code":"USD","in_stock":true}],"url":"https:\/\/massivebookshop.com\/products\/9781645023449","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}