{"product_id":"9781638930648","title":"On BTS: Pop Music, Fandom, Sincerity","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eCruz, Lenika\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eAtlantic Editions\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e1\/10\/2023\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003ePaperback\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eA love letter to Korean pop sensation BTS and an ode to fandom. An Atlantic Edition, featuring long-form journalism by \u003ci\u003eAtlantic\u003c\/i\u003e writers, drawn from contemporary articles or classic storytelling from the magazine’s 165-year archive.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eThe supersonic rise of the Korean pop group BTS may seem enigmatic to some, but for Lenika Cruz, senior culture editor at \u003ci\u003eThe Atlantic\u003c\/i\u003e, their worldwide fame is obvious. As Cruz argues in \u003ci\u003eOn BTS: Pop Music, Fandom, Sincerity\u003c\/i\u003e, the group’s trajectory—debuting on a relatively obscure label in Korea to becoming a global household name in just a few years—is a natural result of their authenticity, artistry, energy, social conscientiousness, and general coolness. As a non-English-language band finding record-breaking international success, BTS is helping usher in a fresh, more inclusive era in the music industry. In this love letter to the once-in-a-generation pop sensation, Cruz narrates her own unexpected journey into the fandom, and in doing so might welcome you in, too.","brand":"Atlantic Editions","offers":[{"title":"Default Title","offer_id":44820702494975,"sku":"9781638930648","price":12.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781638930648_s600x595.jpg?v=1775585269","url":"https:\/\/massivebookshop.com\/products\/9781638930648","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}