{"product_id":"9781637748305","title":"How to Get What You Want : Mastering the Art and Science of Persuasion","description":"\u003ctable\u003e\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eAuthor\/Contributor(s):\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eBandoch, Joshua\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003ePublisher:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003eBenBella Books\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eDate:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd\u003e4\/21\/2026\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eBinding:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eHardcover\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"\"\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"\"\u003eNEW\u003cbr\u003e\n\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\u003c\/table\u003e\u003cb\u003eDiscover how to get what you want in any situation—no matter who you're talking to—with proven, counterintuitive strategies from a persuasion expert.\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eWhether you’re negotiating a salary, buying a house, or talking politics with your uncle at Thanksgiving dinner, you’re always after the best outcome. Unfortunately, the way most of us approach persuasion has the opposite effect: We double down on our own perspective and cite tons of facts to make our point—or even try to strong-arm people into giving in. This only pushes people \u003ci\u003eaway\u003c\/i\u003e, making it hard or even impossible to reach your goals.\u003cbr\u003e \u003cbr\u003e Persuasion expert Joshua Bandoch has spent more than 10 years uncovering the secrets of persuasion. He’s mined psychology, neuroscience, economics, public policy, and history for cutting-edge techniques that actually work—and he’s used them in speeches written for senior government officials, national leaders, business executives, and dozens of his own talks to audiences around the world.\u003cbr\u003e \u003cbr\u003e \u003ci\u003eHow to Get What You Want \u003c\/i\u003ecombines Bandoch’s groundbreaking research with practical experience persuading at the highest levels to give you a fresh, surprisingly simple approach that will get you what you want and need when it matters by:\u003cbr\u003e \u003cul\u003e \u003cli\u003eAdopting the persuader’s “them-first” mindset\u003c\/li\u003e \u003cli\u003eTapping into the power of tone, body language, and other subconscious signals\u003c\/li\u003e \u003cli\u003eLearning proven techniques for making the most persuasive emotional and logical appeals\u003c\/li\u003e \u003cli\u003eUnlocking the secret formula for memorable and motivating stories\u003c\/li\u003e \u003c\/ul\u003e \u003cbr\u003e\u003ci\u003eHow to Get What You Want \u003c\/i\u003ewill become your go-to guide to get optimal results each and every day, no matter what personal, political, or professional situation life throws at you.","brand":"BenBella Books","offers":[{"title":"Default Title","offer_id":46945299726591,"sku":"9781637748305","price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0452\/0886\/2873\/files\/9781637748305_s600x595.jpg?v=1774896254","url":"https:\/\/massivebookshop.com\/products\/9781637748305","provider":"MASSIVE BOOKSHOP","version":"1.0","type":"link"}